| Kieli | Käännökset |
|---|---|
| espanja | personaje |
| italia | persona |
| portugali | personagem |
| ranska | personnage, persona |
| ruotsi | persona |
| suomi | kevytteema |
| Monikko | personae |
| Monikko | personas |
| Monikko | personæ |
(marketing, user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.
Here, the illustration person called Femi is a persona used online.
(marketing, user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.
Market segments can be represented by socio-technical personas, which are imaginary representations of consumers and consumption practices.