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• Pam is a coffee maven; she knows so much about coffee.
• Connectors know people—lots of people. Mavens know about things. They know, or find out first, what is going on. Connectors, says Gladwell, need mavens to tell them what to buzz about.
• Besides an executive sponsor, you need to find a technology maven, someone within the company who understands the new technology. A maven, as defined in Malcolm Gladwell′s The Tipping Point, is a person who has both information and the social skills to pass it along. The challenge in a situation such as this one is that the maven might be outside of IT.
• The goal for any media company is to be a maven—and therefore highly adept at using multiple channels of social media communication well.
• He considers himself a great maven of impressionist paintings.