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• Franciscan attitudes in the Canaries offered possible precedents for what Europe now came to call ‘the New World’, or, through a somewhat tangled chain of circumstances, ‘America’.
• In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.