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• Private-equity nabobs bristle at being dubbed mere financiers.[...]Much of their pleading is public-relations bluster. Clever financial ploys are what have made billionaires of the industry’s veterans. “Operational improvement” in a portfolio company has often meant little more than promising colossal bonuses to sitting chief executives if they meet ambitious growth targets. That model is still prevalent today.
• The free t-shirt is really a ploy to get you in the door to see their sales pitch.
• A chess ploy. Une manœuvre aux échecs